Branding Stewardship
Being always mindful of the user experience, keeping our banking and credit union audiences engaged with purposeful design was a priority. Guiding potential leads through the customer funnel with a clean, clear approach was paramount in building successful relationships.
My senior designer roles involved helping to build and maintain strong brand integrity–developing a range of marketing collateral and collateral support across corporate, sales, and product.
Ensuring consistency across all channels — web, print, video, marketing, events, webinars, social, email iconography, etc.
